To truly empower people, Acer understands that customers are the essence of its business practices. As such, Acer takes a “customer-centric” approach as one of its core values and is the foundation for all decisions. Acer believes in placing first priority on listening and satisfying customer needs, and then delivering first-class products and services. This mind-set begins from the technology concept, to research and design, to delivery, and efficient after-sales service. Only by doing so, may customers be truly empowered with Acer’s technology.